Expanding the brands international connections, Vera Wang opens a new bridal boutique in the Ginza neighborhood in Tokyo, Japan.
The exquisite building is a charming 1,355 square foot store that is already booked full for the first month of business. The store follows a series of international openings from the company including London, Moscow, Sydney and Seoul. The store is comprised of graphite concrete floors with charcoal gray walls, all scattered with blackened steel accents. The venue is appointment only and contains over 40 of Wangs finest dresses designed specifically for Asia (where in the traditions the bride will have at least one red dress in the wardrobe).
“The expansion really comes out of Vera and I see so many international brides in New York, L.A. and London. We said, ‘You know this is out of control. We have to service them in their own part of the world,’” said the president of the company (Mario Grauso).
Mario continued to say that this is only the beginning for the brands international expansion plans, stores in Abu Dhabi, Shanghai, and Hong Kong will be opening soon. “Clearly when you get to Asia, Vera is most known for her bridal,” Grauso said. “So we feel it is safest and easiest for us to lead with bridal.”
Photo Credit : popbee
While the brand has opened stores inside of the United States including a new one in San Francisco’s Union Square and soon to be Miami, the focus is not inside of the States. Where a United States bride to be will spend about 8,000 – 12,000 (average) on a dress the brand offers more $25,000 dresses that focus on the intricate design and bead work that is more likely better received in an international market.
“Every time I come over here, I feel like I end up in a meeting to talk about ‘could Vera do TV’….I don’t think it is going to happen in the near future,” he said.