Scheduled in Milan on September 6th, this upcoming Fashion Night Out will certainly help the economic trouble being felt in Europe.
“This is a critical moment for economy and the fashion business has been affected as well,” said Vogue Italia’s editor in chief. Last year the vent was extended into Rome through (Sept. 13), and plans to occur in Florence for the first time this year (Sept. 18).
“Through Fashion’s Night Out, we have the opportunity to increase customer flow though the stores, which are currently suffering a lot.” Says Vogue Italia’s editor in chief.
As with all of the infamous Fashion Night Out events specially designed merchandise will be available in the stores ranging from $30 – $60 Euros ($36 – $74 USD). The sales from the merchandise will be donated to those living in the Emilia Romagna region of Italy, whose lives have been disrupted by the recent earthquake.
The Fashion Night Out events have always involved this idea of a non-profit special production sale, however this year’s event will also will feature the company Lavazza presenting a limited edition sustainable coffee box, decorated from various fashion brands including Marni, Roberto Cavalli, Missoni, Etro, Versace and Moschino. The sales from this product will go to the United Nations supported organization “Fashion 4 Development Program.”
During this event Vogue Italia has teamed up with the Milan municipality to have a talent search underway including an exhibition-taking place at Palazzo Morando. The best new designer from the event will be awarded a special prize during the Fashion Night Out. Get ready for a non-stop night of socializing, shopping, and charity!