Monica Cruz, sister of Penelope Cruz, is the new face of Agent Provocateur’s fall-winter 2012 campaign launched today.
The campaign was entitled “Wilhelmina: Show Your True Self,”. The shots were placed in imaginary Victorian London with Cruz playing the role of a women whos true spirit is set free by a magical camera.
Photo Source: Elle
Monica Cruz on most days is a professional dancer and with this photo-shoot and its great success has mesmerized the photographers, customers, and the industry.
After the initial photo shoot the photographer said “Well, that’s never happened before,” and in response Cruz said calmly “really?” This will no doubt be the last photo-shoot Cruz takes part in.
The film itself was set in the Clerkenwell’s House of Detention which is a very old decommissioned prison apparently haunted by the post aggressive post residents. The choice of this venue give an extremely authentic vibe as the choice of images were designed to be ““glamorous, dark and mysterious.” – Says Agent Provocateur’s creative director Sarah Shotton.
The inspiration was inspired from bondage black, Novah red and lusting fuchasia’s. Shotton states “For Whitney, we wanted it to be edgy and domineering. We are finding those looks are getting to be more popular.…People are getting braver,” said Shotton. “We wanted Novah in colors that are rich and sexy and slightly Gothic. When I showed Novah to all of the girls at stores worldwide, it was like ‘Ah.’ The lace for Ameliah was so pretty that I wanted to use a full length of it as a skirt with suspenders. If you’re shy about your hips, it kind of skims off the top.”
Photo Source: Agent Provocateur
Tim Pope, the director certainly did a fantastic job and has described Agent Provocateur as a “dream brand” to work with. “Creatively, the experience reminds me of my old days of making videos for people like Iggy Pop, David Bowie and The Cure, as it’s all about pushing the envelope and getting noticed in a feisty and look-at-me way,” he said.