The Future For the Designer Cynthia Rowley Brand: Mass Lines and Asian Markets
Designer Cynthia Rowley’s future is looking bright, as she is expanding her fashion business into new markets and designing more affordable collections for the masses.
In America she is planning on opening a retail store on Madison Avenue, and will be launching DreamPop by Cynthia Rowley a children’s-wear collection for JC Penney’s stores. Furthermore, the “Cynthia Cynthia Rowley” line will be launched at Belk Inc. The collection will feature Cynthia’s signature colorful attire and floral prints in apparel, handbags, jewelry, scarves, accessories, shoes and leather pieces. This is not Ms. Rowley’s first mass line, as she has previously created collections with Target (home) and Roxy (swimwear). Additionally, she will be continuing her product line extensions with Johnson & Johnson (Band-Aids) and United Legwear (undergarments).
Cynthia’s career seems endless and positively fortunate in the Asian market as well. Shops-in-shop are scheduled to be opened in Asia in the near future. Ms. Rowley is looking to the Korean fashion markets to expand. In addition, she will continue producing lines for her 50 in-store shops in Japan, with mega-retailers: Isetan and Takashimaya. The brand expansion by Ms. Rowley is strategic and well thought out.
Image: Cynthia Cynthia Rowley looks designed for Belk Inc. Photo credit: WWD