With plans to open a store in 2014, Louis Vuitton opened a temporary location in the Design District of Miami.
For the first time, Louis Vuitton commissioned unique artwork for the front of the store instead of the traditional interior design. The artist Retna designed the facades look utilizing a hot pink color scheme, holding true to the classic “Miami Vice” motive.
“This piece is much more colorful, layered and painterly than my usual flat, graphic style in a single color,” said Retna. “It shows how people are more accepting of this niche of art that wasn’t highly regarded a short while ago.”
When the L.V. house first reached out to the artist, Chapoulaud-Floquet said they originally asked him to mentor inner-city children at the Overtown Youth Center Charity. With this as well as the façade painting, a scarf, and three works for the gray and white VIP salon Retna will certainly continue to do projects for similar companies.
“We didn’t want to overload the space, and no one knows the Design District’s potential. It’s still in its discovery stage,” said Chapoulaud-Floquet, “I don’t think they will capture this neighborhood’s trendy, young clientele as much as shoes and ready-to-wear.”
This coming February a permanent store will be opened at the Aventura Mall which will contain two floors and use the exterior façade as they have with the temporary store.